The Backdrop

Bharatiya Janata Party (BJP) was gearing up with full zest for contesting 15th Indian General Elections of 2014. With an aim to garner maximum mass support from every corner of India, the political party had proposed public rallies under leadership of their Prime Ministerial candidate, Shri. Narendra Modi, to be held across various Indian cities.

The Challenge

Taking message of their Prime Ministerial candidate - Shri. Narendra Modi, to the masses in media dark areas of the country including those set of audiences who could not be physically present at the rallies. Reaching every Indian citizen, conveying their ideology and manifesto, winning people’s trust and emerging victorious at Indian General Elections 2014.

LiveTalk

The Backdrop

Our client Bharatiya Janata Party (BJP) was gearing up with full zest for contesting 15th Indian General Elections of 2014. With an aim to garner maximum mass support from every corner of India, the political party proposed public rallies under leadership of their Prime Ministerial candidate, Shri. Narendra Modi, to be held across various Indian cities.

The Challenge

Channelizing speech delivered by Shri. Narendra Modi in real time to reach a crore of Indian citizens dwelling 10,000+ miles away from event, in every direction.

The Target

Kaveri Devi (Age: 65yrs)

Occupation
Heads a family of 20 along with 4 grand children. Walks 4km each day for a pot full of water.

Native
Silhua, 127km from Bareilly, UP

Education
Can't write or read. No television access. Often makes phone calls to her sons using her mobile phone.

Dream
A secure future for her grandchildren
LiveTalk

Kaveri Devi (Age: 65yrs)

Occupation
Heads a family of 20 along with 4 grand children. Walks 4km each day for a pot full of water.

Native
Silhua, 127km from Bareilly, UP

Education
Can't write or read. No television access. Often makes phone calls to her sons using her mobile phone.

Dream
A secure future for her grandchildren

Ramsingh Prajapati (Age: 23yrs)

Occupation
Grows and sells sugarcane and sugarcane juice

Native
Pipara, Rewa district, Madhya Pradesh

Education
9th class passed. Reads newspaper. Seldom access to television. No Internet. Uses a feature phone.

Dream
To own a sugar production plant
LiveTalk

Ramsingh Prajapati (Age: 23yrs)

Occupation
Grows and sells sugarcane and sugarcane juice

Native
Pipara, Rewa district, Madhya Pradesh.

Education
9th class passed. Reads newspaper. Seldom access to television. No Internet. Uses a feature phone.

Dream
To own a sugar production plant.

Sushila Bijwe (Age: 32yrs)

Occupation
Homemaker. Mother of 2.

Native
Kothapally, Nizamabad district, Andhra Pradesh.

Education
B.Com. Member of ‘Woman4Women’ committee. Regular television viewer. Accesses Internet over her smart phone.

Dream
A self sustained Educational & Infirmary infrastructure within Nizamabad district.
LiveTalk

Sushila Bijwe (Age: 32yrs)

Occupation
Homemaker. Mother of 2.

Native
Kothapally, Nizamabad district, Andhra Pradesh.

Education
B.Com. Member of ‘Woman4Women’ committee. Regular television viewer. Accesses Internet over her smart phone.

Dream
A self sustained Educational & Infirmary infrastructure within Nizamabad district.

... and such 814.5 million eligible voters spread across India

The Problem


LiveTalk

A channel for LIVE broadcast that's

We cogitated for creating a convenient communication channel that would connect with population inhabiting away from the metropolis. Specifically targeting the rural inhabitants who though reside in media dark regions, yet contribute greatly to the nation through their occupation.

LiveTalk


Building a personal connect with 814.5 million individuals stood as a tough challenge, especially since a large part of it fell under media dark regions. Obviously it required thinking beyond the conventional media vehicles of Television, Newspaper, Print, Radio and the Internet.

As basic human needs have transpired to Food, Clothing, Mobile and Shelter. Mobile Phone stood as the best choice to establish a LIVE connect.

A system was built ground up, robust enough to connect over a lakh concurrent callers to a live event. We issued a dedicated phone line assigned over 022 4501 4501. Thus was the inception of LiveTalk to empower broadcasting of every BJP rally over a phone call.

Live Audio Broadcast on voice call

LiveTalk
LiveTalk

LiveTalk: Rally Hours


  • LiveTalk LiveTalk number was sent over SMS
  • LiveTalk Caller dials the number during the event
  • LiveTalk Call lands on VivaConnect’s system
  • LiveTalk Number configuration is checked
  • LiveTalk Caller gets connected to live streaming of the rally

CALLER CAN LISTEN FOR AS LONG AS HE DESIRES TO AND TERMINATE THE CALL AT HIS WILL!

LiveTalk: Non-Rally Hours


  • LiveTalk Caller dials the number in absence of a rally
  • LiveTalk Call lands on VivaConnect’s system
  • LiveTalk IVR recording highlights 6 social issues
  • LiveTalk Caller chooses a problem by speaking
  • LiveTalk Caller listens to solution by Shri. Narendra Modi over phone call

CHECK IT OUT... IT’S STILL ACTIVE!
CALL ON +91 22 4501 4501

Non-Rally hours highlighted 6 issues of Social Concern: Inflation, Corruption, Employment, Women’s Safety, Education, Water & Road problem.

To listen leaders view on any of the issue, caller choose it by speaking the issue (Voice Recognition Service). Then a recorded excerpt from Narendra Modi’s speech was played for the caller.

The Result


LiveTalk

The service was highly beneficial for people who couldn’t attend rally due to old age, far off destination, ill-health, disability, work & other commitments.

430+ Rallies

3,245,783 LiveTalk Calls

Service across 29 Indian states & 7 Union Territories

LiveTalk
LiveTalk

Problem? ...Fixed!


LiveTalk

LiveTalk: Connecting the Disconnected