Bharatiya Janata Party (BJP) was gearing up with full zest for contesting 15th Indian General Elections of 2014. With an aim to garner maximum mass support from every corner of India, the political party had proposed public rallies under leadership of their Prime Ministerial candidate, Shri. Narendra Modi, to be held across various Indian cities.
Taking message of their Prime Ministerial candidate - Shri. Narendra Modi, to the masses in media dark areas of the country including those set of audiences who could not be physically present at the rallies. Reaching every Indian citizen, conveying their ideology and manifesto, winning people’s trust and emerging victorious at Indian General Elections 2014.
Our client Bharatiya Janata Party (BJP) was gearing up with full zest for contesting 15th Indian General Elections of 2014. With an aim to garner maximum mass support from every corner of India, the political party proposed public rallies under leadership of their Prime Ministerial candidate, Shri. Narendra Modi, to be held across various Indian cities.
Channelizing speech delivered by Shri. Narendra Modi in real time to reach a crore of Indian citizens dwelling 10,000+ miles away from event, in every direction.
We cogitated for creating a convenient communication channel that would connect with population inhabiting away from the metropolis. Specifically targeting the rural inhabitants who though reside in media dark regions, yet contribute greatly to the nation through their occupation.
Building a personal connect with 814.5 million individuals stood as a tough challenge, especially since a large part of it fell under media dark regions. Obviously it required thinking beyond the conventional media vehicles of Television, Newspaper, Print, Radio and the Internet.
As basic human needs have transpired to Food, Clothing, Mobile and Shelter. Mobile Phone stood as the best choice to establish a LIVE connect.
A system was built ground up, robust enough to connect over a lakh concurrent callers to a live event. We issued a dedicated phone line assigned over 022 4501 4501. Thus was the inception of LiveTalk to empower broadcasting of every BJP rally over a phone call.
Non-Rally hours highlighted 6 issues of Social Concern: Inflation, Corruption, Employment, Women’s Safety, Education, Water & Road problem.
To listen leaders view on any of the issue, caller choose it by speaking the issue (Voice Recognition Service). Then a recorded excerpt from Narendra Modi’s speech was played for the caller.
The service was highly beneficial for people who couldn’t attend rally due to old age, far off destination, ill-health, disability, work & other commitments.
Where the conventional media vehicles of Print, Out of house & Television failed at various levels for touching this target group, LiveTalk (Mobile) magnificently succeeded! Missed call solutions proved a hit!
Bihar's Mobile Subscriber base is 83.17% (60.3 million) standing 5th Largest mobile telecom market in India, while Literacy rate is just 63.8% The one’s who can’t read or write, posses a mobile and know to make a phone call
Newspaper - 330 million newspapers circulated daily
T.V. Viewership - 112 million
Radio Listenership- 159 million
Mobile phone - 875 million connections